Robinhood Gold

Introducing our most advanced trading platform ever

At Robinhood, the products we build start and finish with listening to our customers. That’s why today, we are excited to unveil Robinhood Gold, our most ambitious product since we first released free trading. Robinhood Gold is more than an advanced version of Robinhood – it is our vision for how the next generation of experienced investors will interact with the stock market. We believe that even complex tools like using leverage can be made focused, straightforward, and powerful. 

Robinhood Gold unlocks:

  • Pre & After Trading Hours: Once reserved for institutional investors, extended trading hours let you trade before the opening bell and well after the closing bell — an extra two and a half hours of access, every day. 
  • Additional Buying Power: Gold Buying Power is money that we lend to you to buy stocks, giving you the equivalent of a line of credit for the stock market. You get up to 2x your buying power so you can invest more, and keep any profits. More information on our Help Center.
  • Bigger Instant Deposits: Take advantage of Instant Reinvesting, which lets you access proceeds from a stock sale immediately, and Instant Deposits, which eliminates the three day wait period for funds to transfer from your bank into Robinhood. 

And we’ve built it in a uniquely Robinhood way, by carefully designing the details and cutting the confusing, bloated costs. Features like additional buying power and extended trading hours seamlessly extend the core features, and you pay a flat price just once every month. 

We will continue adding more features to both the core Robinhood experience and to Robinhood Gold. And of course, Robinhood will remain commission-free. This isn’t changing.

We sincerely hope you enjoy using Robinhood Gold as much as we enjoyed making it. We’ll be rolling out invitations to Robinhood Gold starting today, so stay tuned!

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Robinhood’s Investors Increasingly Introduce Financial Tools to Parents

Younger Investors Are Helping Their Parents Save Big


We believe the U.S. stock market is a powerful tool for wealth creation and one that everyone should participate in. Years ago, our founders, Baiju and Vlad, set out to build a better way to invest, so it’s humbling to see customers recommending Robinhood every week. This organic growth is what led us to become the fastest-growing brokerage ever with one million users, over $6 billion in transactions, and $100 million in commissions saved.

After studying 2016 sharing analytics among our one million users, the Robinhood Data Team surfaced an interesting behavioral shift: younger generations are actually more likely to introduce Robinhood to older generations than the other way around. Traditionally, it’s been the reverse: parents would teach their children about saving and investing and introduce financial tools to get the job done. Not anymore.

The Robinhood Data Team reports 16% of all Robinhood referrals stem from one family member sharing their referral link with another family member, whether it be a parent, sibling, or cousin. More interestingly, 26% of these family referrals stem from a customer sharing their referral link with one of their parents. On the flip side, only 3% of these family referrals were from parents referring their kids. We were able to deduce all of this by looking at customers’ last names and ages.

It makes sense, too. As technology paves the way for automation and lower costs, companies are finally doing away with archaic interfaces, account minimums, and exorbitant fees. Today, there are simply better and more cost-effective ways to invest and track your finances, so it’s no wonder customers of these products are spreading the word to their parents. There really is a better way to trade, after all. Time to text your Mom and Dad…

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Two-Factor Authentication

Robinhood adds support for two-factor authentication

Today, we added support for two-factor authentication, an extra layer of security that many Robinhood customers have requested. Over the next few weeks, you should see a Card prompting you to enable two-factor for your account under Settings. It’s a simple, straightforward process and, while it’s not required, it is recommended. Here is more information about two-factor on Robinhood.

We’re also making our two-factor authentication solution available to the open source community for other products to implement. Open sourcing our solution was a project spearheaded by one of our engineering interns, Abhishek! Our Engineering team outlined the solution in a post here.

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NEA's Scott Sandell Joins Robinhood's Board

We’re excited to announce the latest addition to Robinhood’s Board — NEA Managing General Partner and head of technology investing, Scott Sandell.

Scott is among the most frequently named investors to the Forbes Midas List, with 22 technology companies in his portfolio having successfully completed public offerings or mergers, and is one of the most distinguished venture capitalists in the world. He is head of NEA’s technology investing practice and also leads NEA’s investing activities in China where we recently launched and partnered with Baidu.

Scott replaces NEA General Partner Krishna “Kittu” Kolluri on Robinhood’s board, who became a Robinhood board member after NEA led our $50 million funding round in May 2015. Scott joins Robinhood founders Baiju Bhatt and Vlad Tenev, along with Index Ventures’ General Partner Jan Hammer on the board.

Scott’s dedication to his portfolio companies will no doubt prove valuable as we work to fulfill our mission to make the U.S. stock market accessible to everyone.

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Robinhood on Mad Money with Jim Cramer

Last week, the one and only Jim Cramer chatted with Vlad and Baiju on his CNBC show, Mad Money, to discuss our mission to make the markets more accessible, our recent expansion to China, and the inefficiencies on Wall Street. 

You can watch the full interview below: 

Jim is one of the most influential voices in the investment community and has spent decades educating Americans on the values of investing and savings. Before starting Mad Money in 2005, he co-founded TheStreet in 1996.

Jim shares a similar goal to inspire a new generation of investors, so it was an honor to meet him and see his passion for our product.

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Hello, China.

Robinhood expands to China through an integration with Baidu’s Stockmaster

From the onset, Robinhood has been guided by a mission to make the U.S. stock market accessible to everyone. Today, we are taking a bold leap in fulfilling that mission by bringing Robinhood to China.

Our first integration is with Baidu’s StockMaster app, which provides investors with access to powerful market analytics. We’re proud to have the support of a respected brand like Baidu, the leading Chinese search engine.

Starting today, Chinese residents can access and invest in any U.S. stock or ETF for free. Getting started is simple: download Baidu’s StockMaster app and quickly create a Robinhood account.

Our expansion into China has been months in the making, and we couldn’t be more excited to share Robinhood with Chinese citizens. 

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